Sometimes the story behind the designs can be as important as the beauty and uniqueness of the designs themselves.
When I was in New York this March me and a good friend of mine Brigitte were killing time at Henri Bendel waiting for another friend of ours. While we were strolling along the shelves without any purpose of actually buying anything we were stopped by a lady who offered us to try on one of her scarves. The lady's name was Anna Maria La Bianca and she happened to be a talented and well-known Italian designer who now lives in the USA and creates beautiful scarves that are worn by elegant and successful women from all around the world. To cut a long story short I will say that we have spent more than an hour talking to Anna Maria and ended up buying two scarves for my friend. I can't remember if I had ever had a better shopping experience in my life. And I figured that it would be a big mistake not to share with your Anna Maria's stoty. I will present it to you in Q&A format because I really want you to get the idea of her personality out of her own words.
Me: Please, tell me a little bit about how you started your career as a designer. What was the turning point when you realized that you like creating beautiful lingerie and clothes for women?
Anna Maria: Since my early age I have been passionate about Art and Design. I recall very vividly that at the age of 5 I was drawing silhouettes of little girls and their whole wardrobe in the background. I was dressing them from head to toe. At that time I had no idea what Fashion was or what career to pursue. By the age of 11 I knew I wanted to be a fashion designer...which was just an utopia back at home, in Sicily, a never heard ambition. But I was very determined and with the support of my wonderful parents I went to the School of the Arts and I graduated five years later with the Bachelor Degree in Fashion Design. As I said fashion at that time was an utopia in Sicily so I fulfilled my need for creating Art architectural and interior and design (all my projects were actually built in Sicily) and as a graphic designer I was creating logos and billboards and advertising campaign for companies. I also worked as a tailor making bespoke tailoring for elegant women.
Hovewer fashion was my passion and couldn't see myself working in this industry in Sicily so one day I decided to give it a try and come to the U.S. One week after my decision I was in Miami where after a long struggle I met the owners of Cosabella and started working with them.
I learned a lot and grew passion for a whole new world: the lingerie. After many years of creating collections for well known brands as Calvin Klein, Victoria's Secret and some of the largest retailers in the US and abroad I decided to launch my own collection of high-end lingerie and swimwear, in 2009, in Paris.
Along with my swimwear I designed the pareos to go with it. And one fortunate day I decided to turn them into silk scarves. I have been successfully selling my scarves at Henri Bendel since 2010 and now also in high end boutiques across the country as well as in Canada and Japan, all of which I design by hand and then print in the finest silks in Italy.
Me: This is truly inspiritng story how you can just have a go and succeed. But now you live in New York. So why did you make a decision to move from Miami and how did it help your career?
Anna Maria: When I moved to Miami I realized that in terms of fashion this city was a good place to be for photo-shoots, models and PR people. I wanted to create fashion and felt like NYC was the best place for that. So just as I decided to move from Italy to Miami one day I took the first airplane and dared to come to magical New York and the magic has never stopped ever since .
Me: What are your sources of inspiration? Are there any special travel destinations or some other things that inspire your creative process?
Anna Maria: Mainly I am inspired by the gift of being a Woman. I love beauty and love being a woman, so I design for us and take inspiration from us within, from the natural shapes of us - women. We are all so beautiful! And of course I am so inspired by the passion, the colors and the smell of nature in Sicily - the island where I grew up. It is in my soul, indeed.
Me: You said you worked for Victoria's Secret? Can you tell a little bit more about your experience there?
Anna Maria: With pleasure. I launched in 2006 the "Very Sexy" label giving a "European vibe" of sexiness yet sophistication to the world of VS. The styles were flying off the shelves. Working at VS was one the toughest experience in the lingerie industry but I certainly learned a lot.
Me: What do you consider to be the biggest success in your career so far? Some achievement that you are the most proud of?
Anna Maria: I believe that designing clothes is Art, I get lost in my designs and think about my scarves as the frames for the most beautiful painting ever created...the Woman, and so I do for my lingerie. I feel that it's a learning process...you never arrive you just "feel it" and grow. I have designed and launched collections for many prestigious designers and brands that have been very successful, for example, the "Black Label" collection for Calvin Klein worn by stunning actress Eva Mendez. But I am gratuful when my own brand was selected to be at three out of four trend forums in Paris. A team of international experts and icons in the fashion world as well as international press named me "the designer of the year" and a "trend setter" for launching the trend of "Lingerie Inspired Swimwear" adopted across the globe.
Me: And now looking back at the beginning of your career what piece of advice would you give to young designers?
Anna Maria: In many years of working in fashion I rarely saw true designers designing their mind out of their old loved pencil. I would love to see a return to that. I would love to see young designers "feel" fashion as it is meant to be: ART and not business. Be yourself and love what you do, because in the toughest times your strength will come out from your believes and passion.
When I was in New York this March me and a good friend of mine Brigitte were killing time at Henri Bendel waiting for another friend of ours. While we were strolling along the shelves without any purpose of actually buying anything we were stopped by a lady who offered us to try on one of her scarves. The lady's name was Anna Maria La Bianca and she happened to be a talented and well-known Italian designer who now lives in the USA and creates beautiful scarves that are worn by elegant and successful women from all around the world. To cut a long story short I will say that we have spent more than an hour talking to Anna Maria and ended up buying two scarves for my friend. I can't remember if I had ever had a better shopping experience in my life. And I figured that it would be a big mistake not to share with your Anna Maria's stoty. I will present it to you in Q&A format because I really want you to get the idea of her personality out of her own words.
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| Anna Maria and Brigitte |
Anna Maria: Since my early age I have been passionate about Art and Design. I recall very vividly that at the age of 5 I was drawing silhouettes of little girls and their whole wardrobe in the background. I was dressing them from head to toe. At that time I had no idea what Fashion was or what career to pursue. By the age of 11 I knew I wanted to be a fashion designer...which was just an utopia back at home, in Sicily, a never heard ambition. But I was very determined and with the support of my wonderful parents I went to the School of the Arts and I graduated five years later with the Bachelor Degree in Fashion Design. As I said fashion at that time was an utopia in Sicily so I fulfilled my need for creating Art architectural and interior and design (all my projects were actually built in Sicily) and as a graphic designer I was creating logos and billboards and advertising campaign for companies. I also worked as a tailor making bespoke tailoring for elegant women.
Hovewer fashion was my passion and couldn't see myself working in this industry in Sicily so one day I decided to give it a try and come to the U.S. One week after my decision I was in Miami where after a long struggle I met the owners of Cosabella and started working with them.
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| My amazing friend Brigitte wearing one of Anna Maria's scarves |
Me: This is truly inspiritng story how you can just have a go and succeed. But now you live in New York. So why did you make a decision to move from Miami and how did it help your career?
Anna Maria: When I moved to Miami I realized that in terms of fashion this city was a good place to be for photo-shoots, models and PR people. I wanted to create fashion and felt like NYC was the best place for that. So just as I decided to move from Italy to Miami one day I took the first airplane and dared to come to magical New York and the magic has never stopped ever since .
Me: What are your sources of inspiration? Are there any special travel destinations or some other things that inspire your creative process?
Anna Maria: Mainly I am inspired by the gift of being a Woman. I love beauty and love being a woman, so I design for us and take inspiration from us within, from the natural shapes of us - women. We are all so beautiful! And of course I am so inspired by the passion, the colors and the smell of nature in Sicily - the island where I grew up. It is in my soul, indeed.
Me: You said you worked for Victoria's Secret? Can you tell a little bit more about your experience there?
Anna Maria: With pleasure. I launched in 2006 the "Very Sexy" label giving a "European vibe" of sexiness yet sophistication to the world of VS. The styles were flying off the shelves. Working at VS was one the toughest experience in the lingerie industry but I certainly learned a lot.
![]() |
| Sorry for the blur, this is just to capture the moment. |
Me: What do you consider to be the biggest success in your career so far? Some achievement that you are the most proud of?
Anna Maria: I believe that designing clothes is Art, I get lost in my designs and think about my scarves as the frames for the most beautiful painting ever created...the Woman, and so I do for my lingerie. I feel that it's a learning process...you never arrive you just "feel it" and grow. I have designed and launched collections for many prestigious designers and brands that have been very successful, for example, the "Black Label" collection for Calvin Klein worn by stunning actress Eva Mendez. But I am gratuful when my own brand was selected to be at three out of four trend forums in Paris. A team of international experts and icons in the fashion world as well as international press named me "the designer of the year" and a "trend setter" for launching the trend of "Lingerie Inspired Swimwear" adopted across the globe.
Me: And now looking back at the beginning of your career what piece of advice would you give to young designers?
Anna Maria: In many years of working in fashion I rarely saw true designers designing their mind out of their old loved pencil. I would love to see a return to that. I would love to see young designers "feel" fashion as it is meant to be: ART and not business. Be yourself and love what you do, because in the toughest times your strength will come out from your believes and passion.
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